In line with the Customer Happiness Charter for Federal Government Services, Ras Al Khaimah Police General Command, represented by Deqdaqa Comprehensive Police Station, launched the “Happy Customer Day” initiative, in the presence of Colonel Ali Rashid Al Salhadi, Head of Deqdaqa Police Station and Leader of the Strategic Linkage Pillar, and Major Dr. Rashid Obaid Al Baghami Al Naqbi, Manager of the Guards Branch and Leader of the Customer Experience Pillar.

The initiative aims to promote a culture of customer happiness and implement the standards of the Global Star Rating System for Services by introducing interactive activities that place the customer at the center of attention. This is achieved through positive and constructive engagement with front-line staff, listening to customer feedback, and involving them in sharing the best insights and strategic solutions to enhance the customer experience and make it exceptional, ultimately contributing to the increase in the happiness index.

The Head of Diqdaqa Police Station stated that the “Happy Customer Day” initiative aims to enhance the customer experience and promote a culture of happiness by ensuring the quality of services provided to customers. This is achieved through effective listening to customer feedback and suggestions, promoting digital transformation initiatives, and highlighting the police’s commitment to the directives of the United Arab Emirates Government in delivering services that exceed expectations and enhance customer satisfaction in both the short and long term, embodying positive interaction and communication with society.

Colonel Ali Al Salhadi added that the “Happy Customer Day” initiative includes a variety of activities, such as welcoming customers and presenting symbolic gifts or certificates of appreciation, delivering awareness or orientation workshops on the station’s services, educating customers on how to use digital platforms, raising awareness of the UAE Government’s Services Promise Charter for the Future, and involving them in delivering services in a friendly manner to strengthen the relationship between the institution and the public—thereby contributing to enhancing the institutional reputation through a positive perception.